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Access this free Workshop

The 6 Steps to Kick-Start Your E-Com Sales

If you’ve built your e-commerce store, invested in products and marketing, but sales still aren’t coming in consistently, this workshop will help you understand why — and what to focus on next. In this free training, I’ll walk you through the six core steps to kick-start your sales.

Learn the 6 Steps to

Kick-Start Your Stores Sales

Here are the 6 steps that you’ll learn in this free workshop to kick-start your store sales, giving you a clear roadmap to e-com success.

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How to maximise your profit

Learn how to improve your profit and make more money from your store, so growth actually puts money in your pocket (the reason you’re doing this in the first place).

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How to improve your cash flow

Learn how to get control of your cashflow, understand where your money is really tied up, and avoid the cash squeezes that stop most stores from scaling.

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How to use data to improve results

Learn which numbers actually matter in your business, how to read them properly, and how to use data to make better decisions instead of guessing.

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How to improve fulfilment

Learn how to plan and grow your product range and improve fulfilment in a way that supports growth without creating operational chaos.

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How to improve sales from your store

Learn how to increase conversion rates, average order value, and repeat purchases so you can make more from the traffic you already have.

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How to Drive More Traffic to Your Store

Learn how to build consistent traffic using paid and organic strategies, and understand how these channels work together to drive sustainable sales.

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How to plan for & Organise Your Team

Learn how to plan and organise your team with simple systems so your business can run consistently as you grow without everything relying on you.

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How to Manage a Team Effectively

Learn how to manage people properly as you grow, including setting expectations, accountability, and performance standards.

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How to Lead a Team Effectively

Learn how to step into the role of business owner and leader, so you can build a strong team and stop being the bottleneck in your busines

Your Consultant

Meet Toby Hollington

Toby Hollington is the e-commerce consultant and business coach. He is a highly experienced business coach and accountant who specialises in working with e-commerce brands.
Toby Hollington

Hi, if we haven’t met already, my name is Toby. I am the e-commerce business coach.

I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!

I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.

I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!

The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!

I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on.

All these things have shaped who I am and what I’ve learnt.

I’m now laser focused on working with e-commerce businesses and using my knowledge and years of coaching to help e-commerce stores to grow to 6- or 7- figure months.

TESTIMONIALS

What our clients say

I have been working with Toby from E-Comm Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends.
Kate Henderson____ Elysium Hair
Kate Henderson
Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended.
Stevie Kirk____ Eco Superfoods
Stevie Kirk
When we first enlisted the help of Toby, I thought we were doomed, and it would be easier to declare bankruptcy. It did not take long to build a fantastic working relationship with Toby. His straightforward approach, mixed with a great sense of humour really helped. We started running our businesses, opposed to our businesses running us! Over time the cash flow problems that once plagued us, gradually became a distant memory. We were approached with the opportunity to sell both of our shops with an offer just to good to refuse.
Barry Monczko____ Shaver Shop
Barry Monczko
Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.
Elyse Hickey____ Highlife Homes
Elyse Hickey
Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. Thanks Toby!!
Melanie Wear____ Wear Advisory
Melanie Wear
Toby has changed my business, and well, my life.He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.
Emilly Hadrill____ Hair & Extensions
Emilly Hadrill
We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.
James Home Services____ Haydn Miller
James Home Services
We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!
Alyson Hourigan____ Black Belt Plus
Alyson Hourigan
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Learn the 9 Step

Roadmap to E-com Success

Here is the 9 step roadmap that you’ll learn in this free workshop to implement into your e-com store.

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How to structure your product range

Learn how to choose the right starting products, avoid overcomplicating your store, and build a focused range that’s easier to sell and market.

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How to price your products

Understand how pricing, margins, and shipping costs affect your ability to grow — and why many stores struggle even when they’re making sales.

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How to set your store up to convert

cover the key elements your website needs to support sales, increase conversion, improve average order value, to maximise your return.

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What data to track on your site

Learn which numbers actually matter in your store and how to measure them. You'll learn what they are and why they are important to your success.

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How to Use Meta ads ai to sell

Learn how Meta ads work, what they need to perform well, and how to use Meta’s AI tools to build your first campaigns without overcomplicating your ad account.

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How to Use Google ads ai to sell

Understand how Google ads differ from social ads, how to use Google’s AI-driven campaigns to launch efficient initial campaigns.

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