Running an e-commerce business is hard. There’s no magic strategy or quick fix to being successful, no matter what people say. There are, however fundamental principles that you can implement to grow your sales, improve your finances and build your team.
I can give you hands-on help to implement these principles into your business to significantly improve your odds of success. Click below to access the checklist that includes all of these principles or to book a call with me to see if and how coaching could help.
Not Your Usual Business Coach
Download the 21-step checklist that includes the fundamental steps to significantly improve your odds of being successful.
The best way to find out if our business coaching programs could help your e-commerce business is to start with a quick discovery call.
During the call, we’ll see IF and HOW I could help you and answer your questions about coaching.
If we both agree there’s a fit, we’ll then book a free introductory business coaching session where you can take coaching for a test drive to see if it could help your e-commerce business.
Click below to book your 10-minute chat to get started.
Meet Toby Hollington
Hi, if we haven’t met already, my name is Toby. I am the e-commerce business coach.
I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!
I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.
I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!
The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!
I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on.
All these things have shaped who I am and what I’ve learnt.
I’m now laser focused on working with e-commerce businesses and using my knowledge and years of coaching to help e-commerce stores to grow to 6- or 7- figure months.
Our Programs
One-On-One Coaching Program
Ok, so you’ve got some sales moving through your store, and you’ve started to build your team, but things just aren’t moving fast enough. There never seems to be enough money, you’re struggling to break-through to the next level and your team are driving you crazy.
This program is designed to give you the hands-on help to implement the fundamental principles into your e-commerce business to drive your growth, improve your financials and build your team.
This will provide you with the foundation to build your $1m story, first annually and then monthly.
Revenue Kick-Start Program
Ok, so you have a product to sell, you’ve set up your store and you are pushing hard to get sales. You’ve managed to get some traction, but it seems really hard to break through and get a consistent monthly revenue happening.
This 90-day program is designed to give you the key steps you need to implement in your store to boost your monthly recurring revenue, aiming to get you over $30k a month consistently!
This program proves your concept works and that you have a real business on your hands that you can then build to those 6- or 7-figure months.
Training and Support
Running Google Ads for your online store but not sure if they’re actually working? In this video, we break down the 4 essential Google Ads metrics every e-commerce business owner needs to track to ensure their campaigns are profitable:
The holiday season has come and gone, and 2025 is here! It’s time to roll up our sleeves, get back to work, and set the stage for an incredible year in e-commerce. Whether you’re just starting out or looking to
In this training, I’ll walk you through the essential elements your e-commerce store’s homepage needs to maximize sales and keep visitors engaged.
Your homepage is the digital storefront of your business—it’s your first impression, so it needs the perfect
https://youtu.be/3mvMav9sNTg?si=7ebJIi9MrVXLEj7U
In this training, I’ll guide you through the essential steps to build a killer product range that aligns with your e-commerce niche. Choosing the right products and pricing them correctly is key to your store’s success. If you get
In this training, I’m going to show you the 5 key email flows you need to set up in your e-commerce business to maximise your sales.
After years of working with e-commerce businesses, I’ve discovered three common mistakes that hinder their success. Join me in this training session to learn how to sidestep these pitfalls in
What our clients say
