Running Google Ads for your online store but not sure if they’re actually working? In this video, we break down the 4 essential Google Ads metrics every e-commerce business owner needs to track to ensure their campaigns are profitable:
- ROAS (Return on Ad Spend)
- CPA (Cost Per Acquisition)
- Ad Spend
- Dollar Sales
You’ll also learn how to calculate your break-even ROAS — a crucial step that takes your product costs, margins, and ad spend into account so you can confidently scale your campaigns without losing money.
We’ll also go through a real world example from one of my clients so you can see this in action.
Whether you’re a beginner or a seasoned ecom marketer, understanding these key metrics will help you make smarter decisions, hold you consultants accountable, reduce wasted ad spend, and grow your revenue.
📈 What You’ll Learn in This Video:
- 00:00 – Why these 4 metrics matter
- 00:45 – How to calculate your ROAS
- 03:24 – What is break-even ROAS and how to find yours
- 07:37 – Interpreting your CPA
- 10:43 – Reviewing Your Sales & Ad Spend
If you’d like some hands-on help to plan your home page then CLICK HERE to book a call.
