The E-Com

One-On-One Coaching Program

Hands-On Help to Scale Sales, Improve Finances & Build Your Team

You’ve built your store and you’ve got sales coming through — but growth feels harder than it should. Cashflow is tight, progress is slower than expected, and you’re constantly pulled between marketing, operations, and managing your team.

This program gives you direct, hands-on support to work on your business, not just in it. Together, we’ll focus on the fundamentals that drive sustainable growth — improving sales consistency, tightening your numbers, and building systems and a team that support scale, while getting your time back.

What’s included:

A Kick-Start Strategy Day to create clarity and a focused plan
Fortnightly one-on-one coaching for accountability and momentum
Hands-on support to help implement changes inside your business

Book a Discovery Call to see if and how coaching could help you or register for the Free Workshop: The 9-Step Roadmap to Building a $1M-Per-Month E-Com Business

Free Workshop

The 9 Step Roadmap to E-Com Success

If you’re running an e-com store and things feel harder than they should, then this workshop will give you the steps to take the business to the next level. In this workshop, I walk you through the 9-step roadmap I use when working one-on-one with e-com business owners to help them scale sales, improve profit and cashflow, and build a team. Click below to access the workshop

Book Your Discovery Call

The best way to find out if our business coaching programs could help your e-com business is to start with a quick discovery call.

During the call, we’ll see IF and HOW I could help you and answer your questions about coaching.

If we both agree there’s a fit, we’ll then book a free introductory business coaching session where you can take coaching for a test drive to see if it could help your e-com business.

Please follow the instructions to book your 10-minute chat to get started – it’s fast and easy!

The 9 Steps to Build Your $1m-Per-Month Store

The 9 fundamental principles that we guide you through implementing in your e-commerce business fall into three key areas. These are the areas that you need to master as an e-commerce business owner to grow your business to a $1m-per-month store.

The three key areas are your money, your growth and your people. I work with you and your team on a one-on-one basis (no group coaching here) to give you the hands-on support to implement these principles into your business.

Money Mastery

First, we’ll focus on mastering your money. The foundation of a successful e-commerce business begins with getting in control of your money.

A growing e-commerce business requires cash, so it’s crucial to master your money. It’s vital that you are maximising your profit and efficiently converting that profit into cash.

Don’t tell anyone, but I’m an accountant, and yes, I love the numbers (I’m not boring though, I promise). I can assist you in managing your finances and gaining control over your money.

We do this in three steps:

1. Profit Mastery

Improve your profit by analysing your product and pricing; calculating your fixed costs, margins, return on ad spend and break-even point; and preparing a budget and sales forecast.

2. Cash Mastery

Improve your cash flow by understanding how long it takes to achieve positive cash flow from paid ads, how much money is tied up in stock and setting up your cash flow forecast.

3. Data Mastery

Set up your E-Commerce Business Dashboard™ to provide the insights necessary for driving your business forward, while getting you the support you need to manage your finances.

Growth Mastery

The second area we’ll focus on is mastering your growth.

One common issue I find with e-commerce stores aiming to grow is their tendency to jump from one strategy to another without first establishing the fundamental groundwork to support their growth.

We’ll address the following areas to ensure you have the foundational elements in place to grow your store:

4. Delivery Mastery

Expand your product range and establish efficient fulfilment processes. This ensures that as you grow, you can consistently maintain the quality and availability of your products.

5. Conversion Mastery

Optimise your store to maximise visitor-to-customer conversion rate, increase average order value and enhance customer return rates to maximise lifetime customer value.

6. Traffic Mastery

Implement the core paid strategies such as Google Ads and Meta. Then develop the organic strategies that support your paid ads to drive traffic to your store.

People Mastery

It’s now time to mastery the art of building a team.

No business succeeds without a strong team. You can’t do everything yourself, and you’ll never be free from your business without a capable team to manage. This stage focuses on building that team so that you can get your time back.

We’ll do this by completing these three steps:

7. Systems Mastery

Plan out on paper who you need in your team, how you want them to operate, what you want them to do and what results they need to produce.

8. Management Mastery

Set up your management processes for your business from recruitment to inductions, performance management, discipline and terminationn.

9. Leadership Mastery

Improve your management and leadership skills so you can create a team that works so you don’t have to (well, at least not as much as you used to).

This Is How It Works

During the program I’ll work with you to implement these steps into your business by first putting a three-year plan together and then working with you to implement the plan with twice-a-month coaching and day-to-day support in your business.