E-Commerce Business Success Checklist

Access this free Workshop

The 6 Steps to Kick-Start Your E-Com Sales

If you’ve built your e-commerce store, invested in products and marketing, but sales still aren’t coming in consistently, this workshop will help you understand why — and what to focus on next. In this free training, I’ll walk you through the six core steps to kick-start your sales.

ACCESS WORKSHOP

Learn the 9 Step

Roadmap to E-com Success

Here is the 9 step roadmap that you’ll learn in this free workshop to implement into your e-com store.

How to structure your product range

Learn how to choose the right starting products, avoid overcomplicating your store, and build a focused range that’s easier to sell and market.

How to price your products

Understand how pricing, margins, and shipping costs affect your ability to grow — and why many stores struggle even when they’re making sales.

How to set your store up to convert

cover the key elements your website needs to support sales, increase conversion, improve average order value, to maximise your return.

What data to track on your site

Learn which numbers actually matter in your store and how to measure them. You'll learn what they are and why they are important to your success.

How to Use Meta ads ai to sell

Learn how Meta ads work, what they need to perform well, and how to use Meta’s AI tools to build your first campaigns without overcomplicating your ad account.

How to Use Google ads ai to sell

Understand how Google ads differ from social ads, how to use Google’s AI-driven campaigns to launch efficient initial campaigns.

ACCESS WORKSHOP

Your Consultant

Meet Toby Hollington

Toby Hollington is the e-commerce consultant and business coach. He is a highly experienced business coach and accountant who specialises in working with e-commerce brands.

Hi, if we haven’t met already, my name is Toby. I am the e-commerce business coach.

I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!

I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.

I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!

The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!

I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on.

All these things have shaped who I am and what I’ve learnt.

I’m now laser focused on working with e-commerce businesses and using my knowledge and years of coaching to help e-commerce stores to grow to 6- or 7- figure months.