E-Commerce Business Success Checklist

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AI-Powered E-Com Break-Even Calculator

Most e-com founders know their sales and their ROAS. Very few know their break-even: the sales they need each day, week and month to cover their costs, and the sales they need to hit their profit target.

It’s one of the most important numbers a founder can know. Without it, you’re guessing. You can’t tell whether you’re profitable, or whether your ad spend is making money or losing it. And as the economy tightens, guessing gets dangerous.

That’s why I built the E-Com Break-Even Calculator. It works out your break-even in about 10 minutes. Enter your numbers and Claude AI guides you through each step in plain English, so you don’t need an accounting background to use it.

Enter your details below and I’ll email you the link.

Why Your Break-Even is

the First Number to Know

Every decision in your store comes back to one question: are you selling enough to make money? Your break-even answers it. It tells you the sales you need to cover your costs, the sales you need to make the profit you want, and how far above or below that line you are today. Once you know it, you can set real sales targets, judge your ad spend properly, and spot a problem before it shows up in your bank balance. Here’s what the calculator will show you:

Your Cost Break-Even

The sales you need to cover all your costs: your cost of goods, your ad spend and your fixed costs. Shown in dollars and number of sales, by day, week and month.

Your Profit Break-Even

The sales you need to reach your profit target, not just scrape by. Set the profit you want, and see exactly what you need to sell each day, week and month to get there.

Guided by Claude AI

A built-in AI guide walks you through every step, explains each number as you go, and answers your questions along the way. It's like having an accountant beside you while you fill it in.

Your Consultant

Meet Toby Hollington

Toby Hollington is the e-commerce consultant and business coach. He is a highly experienced business coach and accountant who specialises in working with e-commerce brands.

Hi, if we haven’t met already, my name is Toby. I am the e-commerce business coach.

I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!

I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.

I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!

The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!

I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on.

All these things have shaped who I am and what I’ve learnt.

I’m now laser focused on working with e-commerce businesses and using my knowledge and years of coaching to help e-commerce stores to grow to 6- or 7- figure months.

TESTIMONIALS

What our clients say