E-Commerce Business Success Checklist

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Kick-Start Your E-Com Store Checklist

`Are you an early-stage e-commerce store owner struggling to build consistent sales? This checklist includes every step you need to take to start building consistent monthly sales in your store. Download your free copy today.

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You've Build the store

So Why Aren't Sales Coming In?

You’ve done the hard part. You’ve found your products, built your store, and spent money on ads. But sales are inconsistent — good one week, flat the next — and you’re not sure what to fix first. Most early-stage e-commerce owners are in the same position. The problem isn’t effort. It’s that no one has given them a clear, ordered list of exactly what needs to be done. That’s what you’ll learn from this checklist.

Product Optimise IT.

Learn how to choose the right niche and lock in your market position, design your hero products, add-ons, and bundles, set prices, calculate your true gross margin and confirm each product is financially viable before you spend a dollar on ads.

Website Optimisation

Learn how to optimise your homepage, category pages, and product pages, simplify your checkout, set up your welcome flow, abandoned cart, and abandoned checkout sequences, set up your E-Commerce Business Dashboard™.

How to Master Your Growth

Learn how to calculate your break-even ROAS and set your ad targets, set up and launch an AI-driven Meta Ads campaign, and a Google Performance Max campaign, build a daily, weekly, and fortnightly review cadence to keep improving results.

This Is for You If

If you have an e-commerce store but sales are inconsistent or too slow then this checklist is for you. You might be running Meta or Google Ads but not sure if they're actually profitable. You might be doing everything yourself and aren't sure what to prioritise.

The Kick-Start Your E-Com Store Checklist

Download the kick-start checklist that includes every step you need to take to start building consistent monthly sales in your store.

DOWNLOAD

Your Consultant

Meet Toby Hollington

Toby Hollington is the e-commerce consultant and business coach. He is a highly experienced business coach and accountant who specialises in working with e-commerce brands.

Hi, if we haven’t met already, my name is Toby. I am the e-commerce business coach.

I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!

I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.

I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!

The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!

I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on.

All these things have shaped who I am and what I’ve learnt.

I’m now laser focused on working with e-commerce businesses and using my knowledge and years of coaching to help e-commerce stores to grow to 6- or 7- figure months.