The E-Com Founders

Finance Review

Take control of your finances & Learn what drives profit & cash

Numbers are the language of business. They show you what’s working and what’s not, and few industries depend on them more than e-commerce.

But most e-com founders don’t speak that language. They don’t know what really drives their profit and cash. And as the economy tightens, being across your financials has never mattered more.

That’s why I developed the E-Com Founders Business Finance Review: a deep dive into your financial position with a qualified accountant who specialises in e-commerce. By the end, you’ll know exactly what drives your profit and cash, and what to work on to improve your results.

For a one-off investment of $3,000 + GST, I’ll work with you to:

  • Benchmark your margins. Your true gross profit, contribution margin and marketing efficiency against industry standards.
  • Calculate your break-even. The sales you need each day, week and month to cover your costs and hit your profit target.
  • Review your product range. Where your sales and profit come from, and where to adjust to lift your margins.
  • Break down your unit economics. The profit on each sale, and your customers’ lifetime profit against what it costs to acquire them.
  • Review your ad spend. How hard it’s working, with ROAS and customer acquisition cost targets for each platform.
  • Map your cash conversion cycle. Where your cash gets held up, and how best to fund your growth.
  • Review your website metrics. Where your site can convert more visitors into sales.
  • Run what-if scenarios. Test the numbers that matter, including for a tighter economy, and set targets for each key area.

Ready to get across your numbers? Book a call and let’s get you started.

BOOK A DISCOVERY Call
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Access The Free AI-Powered Break-Even Calculator

One of the most important numbers in your e-com store is your break-even: the sales you need each day, week and month to cover your costs and hit your profit target. Most store owners have never worked it out. Click below to use our free AI-powered break-even calculator.

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The 3 Step E-com Founders Finance Review

The E-Com Founders Business Finance Review runs in three steps over about four weeks. By the end, you’ll know what drives your profit and cash, and you’ll have a clear plan for what to do next.

 

Step 1 - Collect Your Data & Analyse

(getting access to your data)

Before we meet, I get everything I need to review your business properly. I pull the numbers straight from your systems, so there’s very little for you to do.

1. Share Your Data

You give me read-only access to your accounting software, Shopify, Google Analytics and your ad accounts, or send through the reports I need. There are no spreadsheets or forms to fill in.

2. Complete the Financial Control Checklist

A quick yes/no checklist on how you manage your numbers now, so I can see where the gaps are and what we need to do to get in control of your finances.

3. Analyse Your Numbers

I go through your data and analyse it in detail and benchmark it against industry standards, so we spend our session on what matters.

Step 2 - Review Your Financials Together

(where you’re making and losing money)

This is the deep dive. In a two-hour session on Zoom, we go through your numbers together, so you can see what’s working, what isn’t, and what drives your profit and cash.

4. Your Profit Model

We go through your fixed costs, gross profit margin, contribution margin and marketing efficiency. Then we look at your basket unit economics, your product range and your website metrics, to see where profit is made and lost.

5. Your Cash Conversion Cycle

We look at the difference between profit and cash, review your cash gap to see where your cash is getting held up, and work out how best to fund your growth and manage your cash flow day to day.

6. What-If Scenario

We test changes to the numbers that matter, and how you can improve your profit and maximise cash flow, and then set targets for each key area.

 

Step 3 - Your Forecast & Financial Plan

(where you’re going and how to get there)

After our session, I build your forecast and plan around the targets we agreed. Then we meet a second time, and I take you through where the business is heading and what to do to get there.

7. Your Break-Even

Your cost break-even and profit break-even, so you know exactly how many sales you need each day, week and month to cover your costs and reach your profit targets.

8. Your 12-Month Financial Forecast

A breakdown of your sales, gross profit, contribution, fixed costs and net profit, month by month, built on the targets we agreed.

9. Your Improvement Plan

The areas to work on and the systems to put in place, including regular reports and how to use AI to analyse and manage your finances.

Your Money Back Guarantee

You get the full Business Finance Review for a one-off investment of $3,000 + GST. And it comes with a simple guarantee: if you don’t think you’ve received value by the end of our first session, just tell me and I’ll refund every cent. That’s how confident I am that you’ll find this review valuable. Book a call below to get started.x`

BOOK A DISCOVERY CALL

TESTIMONIALS

What our clients say

I have been working with Toby from E-Comm Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends.
Kate Henderson____ Elysium Hair
Kate Henderson
Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended.
Stevie Kirk____ Eco Superfoods
Stevie Kirk
When we first enlisted the help of Toby, I thought we were doomed, and it would be easier to declare bankruptcy. It did not take long to build a fantastic working relationship with Toby. His straightforward approach, mixed with a great sense of humour really helped. We started running our businesses, opposed to our businesses running us! Over time the cash flow problems that once plagued us, gradually became a distant memory. We were approached with the opportunity to sell both of our shops with an offer just to good to refuse.
Barry Monczko____ Shaver Shop
Barry Monczko
Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.
Elyse Hickey____ Highlife Homes
Elyse Hickey
Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. Thanks Toby!!
Melanie Wear____ Wear Advisory
Melanie Wear
Toby has changed my business, and well, my life.He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.
Emilly Hadrill____ Hair & Extensions
Emilly Hadrill
We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.
James Home Services____ Haydn Miller
James Home Services
We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!
Alyson Hourigan____ Black Belt Plus
Alyson Hourigan
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