347941203134841

The 90-Day E-Com

Kick-Start Academy

Helping early-stage stores build consistent monthly sales

You’ve built your store and invested in products and marketing — but sales still aren’t coming in consistently. Momentum hasn’t kicked in yet, and it’s hard to know what to fix first.

You’re not alone. This is the stage where most new e-commerce store owners get stuck.

The 90-Day E-Com Kick-Start Academy gives you the structure, training, and support to move past this phase. We focus on the fundamentals that actually drive results — helping you simplify your approach, gain clarity, and start building consistent sales.

What you get when you join The Academy:

  • Access to the 6-Step E-Com Kick-Start Course covering products, pricing, store optimisation, key metrics, and AI-powered Meta & Google campaigns
  • Weekly live coaching calls to go deeper, ask questions, and apply the training
  • A private community of store owners for support, accountability, and momentum

Click below to join the academy or to acces the Free Workshop: The 6 Steps to Kick-Start Your E-Com Sales

JOIN THE ACADEMY
6 STEP WORKSHOP

Free Workshop

The 6 Steps to Kick-Start Your E-Com Sales

Access this free workshop to learn the 6 steps to kick-start sales in your store. This training gives you a clear roadmap for the actions you need to take to start building consistent sales. You can then choose to implement the steps yourself, or join the Academy for hands-on support to help you apply them directly to your store. Click below to access the training now …

ACCESS THE WORKSHOP

Kick-Start Your Stores Sales Today

Hi, I’m Toby — I’m a traditional business coach who specialises in e-commerce, with over 20 years of experience helping business owners grow.

I see the same issue time and time again. Store owners source products, build their site, spend money on marketing — but sales never become consistent. Momentum stalls, and it’s hard to know what to fix next. They wonder if e-commerce is for them.

That’s why I created The 90-Day E-Com KickStart Academy — to help store owners move past this stage and build consistent sales by focusing on the fundamentals, that actually work.

JOIN THE ACADEMY

The 6 Steps to Kick-Start Your E-Com Sales

There are six key steps you need to learn and implement in your e-commerce store to kick-start your sales.

Inside this program, we cut through the noise and focus only on what matters. The six steps cover your product range, pricing, store setup, key performance data, and launching AI-powered campaigns on Meta and Google.

Product Optimisation

Before you start doing anything in your e-commerce store, you need to make sure you’ve optimised your product range. If you don’t have the right products selling at the right price, then it doesn’t matter what you do – you still won’t kick-start your sales. To make sure we optimise your product range we will complete the following two steps:

1. The MVP Range Formula

Review your current product offering – In this step, we’ll review your products to ensure you have a minimal viable product range to start selling, with a clear plan for product expansion.

2. The Product Profit Formula

Review your product pricing and profit margins – In this step, we’ll ensure your prices are set correctly, including shipping costs, so you can maximise sales while maintaining profit.

Website Optimisation

Once you’ve optimised your product range, then the next step is to optimise your website. There’s no point sending traffic to your store if we haven’t optimised your site to maximise your sales from website visitors. We do this by focusing on the following steps:

3. The Store Set Up Formula

Review your store setup and structure – In this step, we’ll make sure your website is optimised to convert visitors into customers and to maximise average transaction values.

4. The Data-Driven Store Formula

Review your store data and key metrics – In this step, we’ll identify the key numbers that matter in your store, show you how to read them properly, and use data to make smarter decisions.

Paid Ads Optimisation

Now that we have optimised your products and your website, it’s time to optimise your paid ads. The most important strategy in any successful e-commerce store is paid ads using Meta and Google. We’ll do this by completing the following:

5. The AI Meta Ads Formula

Set up and optimise your starter Meta ad campaigns – In this step, we’ll show you how to set up and use AI-powered Meta ads to drive traffic to your store.

6. The AI Google Ads Formula

Set up and optimise your starter Google ad campaigns – In this step, we’ll show you how to set up and use AI-powered Google ads to drive traffic to your store.

This Is How It Works

For a small one-off investment, you can join our Skool community, where I’ll work with you to implement these steps into your business. You’ll get access to the 6-Step E-Com Kick-Start Course, weekly live coaching calls, and a supportive community of fellow e-commerce store owners to help you stay accountable and make real progress.

ecommerce coach- e-combusinesscoach

The 6-Step E-Com Kick-Start Course

You’ll get access to the Kick-Start Course that will teach you all the steps you need to take to get your revenue to over $30k per month. This includes hours of video training broken down into bite-sized modules that you’ll be able to go through at your own pace.

ecommerce coach- e-combusinesscoach

Weekly Live Coaching Calls

Then, once a week, we'll get together to go through each step and brainstorm specific tactics for YOUR business, so you can put what you’ve learnt into action. This will help to bring the training to life and to make sure you implement it into your business.

ecommerce coach- e-combusinesscoach

Community of Store Business Owners

You'll be part of a community of fellow e-commerce business owners who can support each other as you all go through the process of improving your revenue and growing your businesses.

Just hit the button below  to learn more and to join the academy. I’m looking forward to wokring with you.

JOIN THE ACADEMY

TESTIMONIALS

What our clients say

I have been working with Toby from E-Comm Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends.
Kate Henderson____ Elysium Hair
Kate Henderson
Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended.
Stevie Kirk____ Eco Superfoods
Stevie Kirk
When we first enlisted the help of Toby, I thought we were doomed, and it would be easier to declare bankruptcy. It did not take long to build a fantastic working relationship with Toby. His straightforward approach, mixed with a great sense of humour really helped. We started running our businesses, opposed to our businesses running us! Over time the cash flow problems that once plagued us, gradually became a distant memory. We were approached with the opportunity to sell both of our shops with an offer just to good to refuse.
Barry Monczko____ Shaver Shop
Barry Monczko
Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.
Elyse Hickey____ Highlife Homes
Elyse Hickey
Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. Thanks Toby!!
Melanie Wear____ Wear Advisory
Melanie Wear
Toby has changed my business, and well, my life.He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.
Emilly Hadrill____ Hair & Extensions
Emilly Hadrill
We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.
James Home Services____ Haydn Miller
James Home Services
We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!
Alyson Hourigan____ Black Belt Plus
Alyson Hourigan
Untitled 2.002
Untitled 2.001
Untitled 2.001
Untitled 2.009
Untitled 2.008
Untitled 2.007
Untitled 2.006
Untitled 2.005
Untitled 2.004
Untitled 2.003

Copyright 2024 The E-commerce Coach